Be the first to write a review
Your Facebook Marketing
In this article, Linda approaches some marketing techniques for Facebook Pages.
Last week, Linda showed you how to create Pages on Facebook. If you've signed up with Facebook, you may have already looked through some Pages to see how they function. Some Pages have very few fans, and others – such as Pages for some Hollywood stars, may number in the thousands. If you work your marketing correctly, you may end up at least with several hundred fans. In this article, Linda approaches some marketing techniques for Facebook Pages.
How do you Market a Facebook Page?
When I asked myself the question, "How would someone market a Facebook Page," I though immediately about Twitter, especially when you see a note like this from one of your friends at Facebook: "Twitter accounted for over 11% of my referring sources to my blog last month and over 3.5% of total traffic to my blog."
Basically, Facebook does a lousy job in making pages easy to find. Although Facebook makes profiles and Pages visible to the general public, and – therefore – provide them with the ability to rank on Google, this ranking is dependent upon how someone searches for you in the general scheme of things. If, for instance, you wanted to find "Search Engine Journal" through a Google search, you would find it – right at the top of the results page.
However, if you wanted to find "Search Engine Journal" and its Facebook Page, you would need to add "Facebook" to that search.
Search Engine Journal = http://www.searchenginejournal.com/
Search Engine Journal's Facebook Page (seen below) = http://www.new.facebook.com/pages/Search-Engine-Journal/22764423720
Search Engine Journal's Group Page (seen below) = http://www.new.facebook.com/group.php?gid=22289488192
(please note that Search Engine Journal enjoys 263 fans on its Facebook Page and 216 members in its group – I'll explain the group pages in a moment).
Note the URLs on both the Search Engine Facebook Page and its Group. Those URLs can be shortened with an application that provides something similar to a Tiny URL, but it does bring the person to an active, rather than cached, page. You can find that app at http://apps.facebook.com/webaddress/.
This application can change this address:
http://www.new.facebook.com/pages/Search-Engine-Journal/22764423720
to this address:
http://companies.to/searchenginejournal/
That latter link won't work until Search Engine Journal decides to use that application. But, you can see where it would make the URL easier to remember than the previous example. Still, when you go to place your Facebook Page link on your blog, you must abide by Facebook rules and use their link policies. In that case, you use a Facebook link image and attach your URL, so the URL's appearance becomes a moot issue at that point.
In all, searching for your Facebook Page might be a hassle. Therefore, you need to put out a bit of effort to make that Page visible and to gather some 'fans' for your creative meanderings. How? You have a number of choices:
Linda Goin
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.