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Your Facebook Marketing
In this article, Linda approaches some marketing techniques for Facebook Pages.
Last week, Linda showed you how to create Pages on Facebook. If you've signed up with Facebook, you may have already looked through some Pages to see how they function. Some Pages have very few fans, and others – such as Pages for some Hollywood stars, may number in the thousands. If you work your marketing correctly, you may end up at least with several hundred fans. In this article, Linda approaches some marketing techniques for Facebook Pages.
Facebook Groups
You can join or create a Facebook Group and share information with others. When you join a group, you can text-message other members, send emails to them, comment on their profiles or contact them personally through the "contact" option. When you create a group, you can contact all your group members at one time through a group notification.
You may want to note that the only way I found the Search Engine Journal Group page was through a link in one of their articles. Google doesn't search Group pages, and its difficult to find a way to link groups to either your Facebook Page or to your blog. One friend figured it out – use the Facebook logo, like you would with the Facebook Page, and just add the group URL to that logo like the one shown below.
Joining a group does one thing – it makes you more visible to others, especially if you use their format to make yourself visible (and helpful – if you want to be a marketing "guru" on a group page, do it on your own group page). If you create a group, this does two things – it will make you more visible to others and it will make you master of your own little universe.
Linda Goin
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.