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Your Facebook Marketing
In this article, Linda approaches some marketing techniques for Facebook Pages.
Last week, Linda showed you how to create Pages on Facebook. If you've signed up with Facebook, you may have already looked through some Pages to see how they function. Some Pages have very few fans, and others – such as Pages for some Hollywood stars, may number in the thousands. If you work your marketing correctly, you may end up at least with several hundred fans. In this article, Linda approaches some marketing techniques for Facebook Pages.
Buy Advertising Space
You can buy advertising space on Facebook. This advertising works very much like Google Adwords, only it is self-contained within Facebook.
While you may not think that advertising will help, you'll discover that you can refine your demographics through Facebook advertising. So, if you're seeking people who live in Omaha and who own dogs, you can refine your advertising to point to those individuals.
Sell Merchandise
Use Facebook's Marketplace to get the word out about what you have to offer. You can "sell it, sell for a cause, give it away or ask for it." Facebook's Marketplace looks very much like a regular Facebook Page. When you click on an offering, you get something that looks like this:
The image above shows one of the nicer ads, where you get a logo in the upper left, a way to contact that person (not very detailed here), an image and description of the product and its price. Then, you'll probably get a lot of this: comments by idiots such as the one shown here, where the person is pushing his/her own product. Please don't go pushing your products on other people's pages. It's spam and it's rude.
Linda Goin
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.