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Your Facebook Marketing
In this article, Linda approaches some marketing techniques for Facebook Pages.
Last week, Linda showed you how to create Pages on Facebook. If you've signed up with Facebook, you may have already looked through some Pages to see how they function. Some Pages have very few fans, and others – such as Pages for some Hollywood stars, may number in the thousands. If you work your marketing correctly, you may end up at least with several hundred fans. In this article, Linda approaches some marketing techniques for Facebook Pages.
Become a Developer
Developers have it made at Facebook, as Facebook can supply an indirect source of marketing and funds if you can develop applications under contract for third parties. You can find a large gap in the supply and demand for these applications, and you can post your desire to build those apps at Facebook's developer forums.
Other Marketing Tools
If you haven't purchased a copy of Guerilla Marketing by now, at least visit the Web site. Guerilla marketing is all about getting the word out for the least amount of money. Word-of-mouth advertising has not changed. In fact, it's better now, thanks to tools such as Twitter, LinkedIn, FriendFeed and more. I'll take you further into these tools next week, when I'll introduce you to FriendFeed. Why FriendFeed? It can become your best friend marketing-wise is why.
In the meantime, I took the liberty of taking some information from the third link below to emphasize why marketing Facebook is no different than marketing any other product or service, as long as you realize that social media is more "social" than "media":
· Be clear with your objectives
· Test spending money on Facebook marketing even if you aren't sure about the return. Hey, 1,000,000 visits can't be wrong!
· Understanding the ROI of Facebook requires a new kind of mindset
· Don't take away the social features of Facebook from users
· Facebook marketing is not about driving traffic to your web site. Keep Facebook users on Facebook
Linda Goin
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.