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Your Facebook Pages
This is where you can begin to 'mirror' your expertise or create a Web presence outside your Web site.
If you followed Linda's previous articles about Facebook, you've learned how to create an account, set your filters and privacy boundaries and have thought about how you want to brand your design, programming or other Web work. In this article, Linda takes you into Facebook's newest option - Pages. This is where you can begin to 'mirror' your expertise or create a Web presence outside your Web site.
Facebook advertising options
At this point, without any major promotion on my part for a fairly obscure news site on a very obscure part of the earth, I have seven users on my Appomattox News Page at Facebook. But, you don't have to be a 'fan' for this Insights tool to catch your visit.
In the image below, note the following:
1. In the top right, you can see an "Ads Manager." This is the link you use if you want to purchase ads on Facebook that may lure visitors to your Page.
2. The "Promote Your Page" link to the top right also takes you to Facebook's advertising options.
3. Before you place an ad, your ads are reviewed to ensure that they meet Facebook's content guidelines. Reasons for rejection include misspellings, images that are not relevant to content, etc.
4. Moving on to the graph, you can learn more about your readers with the drop-down menu above left on that graph. The drop-down menu includes Page views, unique views, total interactions, wall posts (by fans), discussion topics, fans, new fans, removed fans, reviews, photo views, audio plays and video plays.
5. Now you know that you can upload audio and video as well as images. Your "fans" can post to your Wall, participate in discussions that you start, etc. - but only if you allow this option in your settings (just like on your profile page).
6. Below the graph, notice the warning that I cannot see demographics, as I don't have ten fans yet. There also is another plea to purchase advertising here.
7. Finally, the last table show the approximate information about activity for the day. I hope your interaction on your pages will be much higher than mine. However, I intend to work a little marketing magic on my pages over the next few weeks to see what happens. After all, I can't begin to teach you what I can't accomplish myself, right?
Linda Goin
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.