It is not just this extension. It seems all releases where there are upgrades the upgrade price is the same as the discounted price which last for seven days. During this time no discount is effectively given for upgrades.

Hi David,
The sale price is only valid for a week, while you can take advantage of the upgrade price at any time.

I was more wondering why the upgrade price was not on sale for a week as well?

Unfortunately the upgrade price is not affected by any other offers going on, this is our pricing policy.

I questioned this yesterday too.
I'll be honest. I'm disappointed that I paid over £100 for the server connect html5 form validator and the app connect verision upgrade price is still almost £100.

Hello Mim,
The normal price of app connect validator is €109, which given the options, quality and seamless app connect integration it offers including of course the time and hard work of our developers is a pretty fair price.
The upgrade prices are 20%off the actual price.
If you are not happy with the extensions pricing policy you can check the subscriptions we offer.