How do market research and understanding customer needs help develop effective fragrance strategies that complement and enhance the overall brand image?

Market research and understanding of customer needs play an important role in developing effective fragrance strategies that complement and enhance the overall brand image, this is aromamarketing. Conducting research provides valuable information about the preferences and perceptions of the target audience regarding fragrances. This includes the study of scent preferences, associations, and emotional responses to certain scents. Understanding these aspects helps brands create fragrance compositions that are in harmony with the image and values of the brand, and also evoke positive emotions in customers.