How does a jewelry brand differentiate itself from other established brands through its marketing efforts?

I often buy different types of jewelry for my family, and recently, I purchased a men's diamond ring for my father's birthday. I found it on a website that specializes in selling diamond jewelry. I recommend this website with diamond pinky rings to everyone since I have always been satisfied with the quality of their products. The sales representatives are also helpful and can assist in finding the perfect item.

I heard many positive z words about the Dutch jewelry company. They are reliable and sell authentic products.