How do rich media ads enhance user engagement compared to traditional ad formats?

Rich media ads significantly boost user engagement compared to traditional formats by offering interactive elements like videos, animations, and user-triggered actions. These features capture attention and encourage users to interact, leading to higher click-through rates and better retention. For a deeper dive into how these ads work and their advantages, check out the comprehensive guide on rich media ads at MGID, where you'll find insights on the best rich media ads.