Corporate branding refers to the strategic process of creating a unique identity for a company that distinguishes it from competitors and establishes a strong presence in the market. This involves the development of a cohesive visual, verbal, and emotional identity, including logos, color schemes, messaging, and values, that resonates with target audiences. What is corporate branding - Corporate branding is designed to foster trust, recognition, and loyalty among consumers, while conveying the company's mission, vision, and culture. It plays a crucial role in shaping customer perceptions and driving long-term success.