What are some key UX strategies that help businesses grow, and how can companies measure their impact?

A solid UX growth is all about keeping things simple and intuitive. Businesses grow when users can navigate a site effortlessly, find what they need, and actually enjoy the experience. One key move? Streamlining checkout flows—fewer steps, less friction. To measure impact, track conversion rates, session duration, and drop-off points. This guide from Clay has great insights on where UX is headed next.