How does native advertising work? Do you have any living examples?

Native advertising blends seamlessly into the content of a website or app, making it less disruptive than traditional ads. Instead of interrupting the user experience, native ads match the form and function of the platform, offering relevant content that feels natural. For example, a blog post on a tech site might include a sponsored article that looks just like any other piece of content, but it's subtly promoting a product. A great resource to dive deeper into this is the native ad definition on MGID. This form of advertising has been increasingly popular due to its ability to engage users without feeling like an ad at all.