What are the key features of GA4 that enhance user experience and provide deeper insights compared to its predecessor?

One of the key features of GA4 that really enhances user experience is its focus on event-based tracking. Unlike its predecessor, it allows for more flexibility in capturing user interactions across platforms. I found that the enhanced reporting capabilities offer deeper insights into user behavior, helping me better understand how visitors engage with my site. Plus, the integration with Google Ads makes it easier to optimize campaigns. If you want to dive deeper into the differences, check out this article https://www.mgid.com/blog/ga-4-vs-ga-3-exploring-the-evolution-of-web-analytics.