I recently found out that 1XBET has chosen Jizzle as their new ambasador. I've been following him as an artist for a long time and I like his music a lot, but I wonder how effective this choice is for brand promotion. Will it be able to attract new users or is it just a marketing move that won't do much in the end? I would like to hear your opinion, maybe someone already read details about this collaboration?

Hi, this is a really interesting topic to discuss. I too came across the news and I think the choice of Jizzle as 1xbet ambassador is well justified. He is one of the most popular musicians in The Gambia and his influence on the youth cannot be overemphasized. 1xbet is certainly counting on his fans to take notice of the brand and possibly become active users. An article on The Point delves into how this partnership came about and what its goals are. Considering the popularity of Jizzle, I'd say this is a perfectly reasonable marketing move that could pay off. In any case, this partnership is likely to increase brand awareness among young people, which is not a bad result in itself.

It is also worth noting that ambassadors often help to create a positive image of a company and draw attention to its offerings. In this case, Jizzle, due to its status and popularity, is able to draw attention to 1XBET and make their offers more visible against the background of competitors.