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From the Ground Up: How to Build Online Revenue part 3

In the previous article, I reported that U.S. citizens spent $1.8 billion for online content in 2004. and that an average of only 31.4% of Internet users surf the computer on a daily basis. If the two statistics are combined, it appears that only a few folks in America hold the cash and that a Web site owner only has a few minutes each day to capture their attention and/or money. This week I’ll compare these statistics to illustrate how a company can use bias to make claims that alter marketing strategies. In addition, I’ll continue with an examination of Paul Stamet’s Web site to determine how a small company can use this material to absorb a niche market.

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Linda Goin
1763

Drawing in Flash with ActionScript

You’re probably used to using the drawing tools in Flash to create artwork. Like me, you’re probably familiar with the Pen, Line, Rectangle and Oval Tools within Flash but did you know that Flash includes a drawing API that lets you dynamically create shapes using ActionScript?

Within this tutorial, I’ll introduce to you to the drawing API and show you how to draw simple shapes. We’ll create squares, rectangles, triangles, circles and ellipses, all using ActionScript. You’ll learn how to change the style of lines and add solid and gradient fills.

I’ve used ActionScript 1.0 for the examples in the tutorial and you’ll need at least Flash MX to complete the exercises here. I’ve assumed that you’ve got some experience at working with ActionScript and that you know how to add code in the Actions panel.

You can download the finished files from the blue Properties box that contains the article PDF. There's a heading titled Code Download and you can click the Details link next to it to get the zip file.

Note: If you have difficulties downloading the source files or PDF, you might have a problem with your cookies. Delete the cookies from your machine and try again. In Internet Explorer, you can do this by choosing Tools > Internet Options… and clicking the Delete Cookies… button on the General tab.

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Sas Jacobs
10960
FREE

Free! - An Audio/Video messaging application with Flash MX 2004 & Flash Communication Server - Part 1

 




 

Table of Contents:

  • Introduction
  • Required software
  • Skill level
  • Source Files
  • Introduction to Macromedia Flash Communication Server MX
  • General workflow of this application
  • Setting up the application’s directory under flash communication server
  • Creating the User interface of this application
  • Writing the Actionscript to make the application working
  • Testing the movie
  • Conclusion
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Syed Mazhar Hasan Qadri
5830

Exploring the power of Photoshop CS2

A new version of Photoshop and ImageReady means another upgrade and a decision of when to purchase or if you should even bother. Depending on your needs, you may find just a few gems in the new Photoshop CS2 or you may consider the dozens of enhancements life savers. I’ve found myself somewhere in the middle, amazed at how many truly useful innovations Adobe has crammed into this version while still maintaining the familiar interface we’ve all come to know.

Because this is a site for web professionals, I will be concentrating on tools that will be useful to the average web designer. First, some interesting decisions on the part of Adobe. While Photoshop and ImageReady continue on as separate entities, their capabilities now overlap more than ever. For instance, Photoshop has had the ability to slice and optimize images for the web using Save for Web, but now they even include the GIF animation palette right in Photoshop. What’s left in ImageReady? You can still slice, optimize and animate in ImageReady and it is the only place to create Image Maps and Rollovers. It also provides some features Photoshop doesn’t match for optimizing, slicing and tweaking the HTML and Javascript that is generated.

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Zac Van Note
7073
FREE

Free! - Batch processing images

This video tutorial is all about Fireworks and images, click this link to start the video.

Joyce is the primary Web Designer/Developer at Idea Design (www.je-ideadesign.com) and she runs and maintains her author site at www.JoyceJEvans.com. Upcoming projects include CD training courses and teleconferences. To be added to the mailing list for product and course availability, write Joyce@joycejevans.com. Joyce is also available for corporate and group training sessions.

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Joyce Evans
2959
FREE

Free! - Don't submit your website to any search engines

That's right - this search engine optimisation article is telling you not to submit your website to any search engines. Not Google, not Inktomi, not AltaVista. Sound a bit strange? Read on...

Submitting to all the search engines

Submitting your website to every search engine is an incredibly time-consuming process. There are hundreds and hundreds of them out there - no doubt, you've come across the companies who'll submit your website to 1000 search engines for you.

Search engine professionals know that the vast majority of these search engines have a very low usage rate and will drive hardly any traffic your way. In fact, it's only a handful of search engines that drive the majority of traffic from search engines to websites.

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Trenton Moss
9602

Online Marketing Strategies part 2: How to Utilize Survey Results

In the previous article, I explained how the Online Publisher’s Association (OPA) segmented the Internet into four categories – content, communication, commerce, and search. They then broke the content category down into eleven divisions where an Internet site could pull in revenue. In this article, I’ll dissect Paul Stamet’s Fungi Perfecti site to compare against the content list that OPA developed. Additionally, I’ll lead you to some further statistics that might help you gain a leg up on your own marketing ladder.

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Linda Goin
2221
FREE

Free! - The secret benefit of search engine optimisation: Increased usability

The secret benefit of search engine optimisation: Increased usability

A higher search ranking is what many website owners dream of. What they don't realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors.

Ultimately this means more people finding your website and increased sales and lead generation. But are search engine optimisation and usability compatible? Aren't there trade-offs that need to be made between giving search engines what they want and giving people what they want? Read on and find out (although I'm sure you can guess the answer!)...

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Trenton Moss
1920

Modifying Page Elements On-the-fly

In the “old days” web developers did everything – and I mean everything – in the local page, right in the code. That meant presentational tags all the way down to JavaScript functions spread throughout the page. We soon found out that was the wrong way to do things. Maintenance is a nightmare and consistency throughout becomes non-existent. Even worse, errors easily worked their way into such a development strategy.

In recent times, we’ve seen the introduction of XHTML and CSS to control the presentation of web pages. It now seems that almost everyone recognizes the benefits of separating presentation code from the content itself. Now developers are realizing that the same benefits can be had with the “behaviour” layer – the JavaScript layer.

In other words, we can do more than just link our JavaScript files instead of putting them locally in the page. What we can do is begin to remove all the function calls and bits and pieces of JavaScript from our pages and instead move the control to the functions themselves. This separates our code layers even further and makes our JavaScript easier to maintain and more powerful.

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Tom Dell'Aringa
1213
FREE

Fireworks: Navigation graphics

This video tutorial is all about Fireworks and images, click this link to start the video.

Joyce is the primary Web Designer/Developer at Idea Design (www.je-ideadesign.com) and she runs and maintains her author site at www.JoyceJEvans.com. Upcoming projects include CD training courses and teleconferences. To be added to the mailing list for product and course availability, write Joyce@joycejevans.com. Joyce is also available for corporate and group training sessions.

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Joyce Evans
2866

Interface Widgets: Advanced Buttons and Navigation Bar

Objectives

In this and the following articles of the Interface Widgets series you will learn about the largely overlooked and underestimated HTML button element (<button>) and how you utilize one to create great looking, easily manageable and usable User Interfaces.

In this iteration we will talk about the advantages of using button-based interfaces over the images-based. We will cover some of the advanced feature such as disabling buttons, skinning (styling) and displaying icons inside the buttons. While continuing on the subject in the next article we will build a complete web application/web site navigation bar.

HTML buttons:

 

 

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Alex July
13012

A File Browser Application with AJAX and PHP

AJAX (Asynchronous JavaScript and XML) is a hot topic at the moment in web circles. In this tutorial, we'll take the basic principles from my earlier tutorial on XMLHttpRequest (the core of AJAX) and build an example application.

We'll use a combination of PHP, XML and JavaScript to build a file browser, allowing users to quickly browse for files to download. We'll code it in such a way that it can work with or without JavaScript and compare the two different ways of interacting with the server.

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Matt Machell
11552
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