Brochures, mailers, postcards, and fliers offer the second cornerstone to a client’s corporate image package after stationery. Corporate branding (logo, taglines, etc.) should carry over onto any collateral materials, so the projects contained in the beginning of this tutorial go that route. There are some layout and folding considerations to learn, after all. But, to offset this often puzzling routine, Linda provides some creative solutions to the ordinary brochure. Read on…
The Portfolio Project: Brochures, Flyers, and Mailers
PORTFOLIO PROJECT: You can develop two different projects in this tutorial for your portfolio. One would consist of a traditional brochure, and the second – which would be for the same company – would provide a more creative and offbeat solution.
TOOLS: Any software that allows you to create a print layout, including software that allows you to work with images either as vectors or bitmaps.
WHAT YOU’LL ACCOMPLISH: This project will help you to understand folds and layouts for various mailing materials for a corporate client or small business. Preferably, these projects would match the stationery that you create from the stationery article, so that you can show your ability to continue a corporate package. This is the second in three steps which leads to the total corporate package that also includes an annual report (following article).
Read More