The importance of a well designed website is absolutely crucial to future business, particularly when online is used as a channel for sales. With Internet penetration in the UK at over 65 per cent and over 86 per cent of these connections through broadband (source: Office for National Statistics), your website's often the first port of call for any prospective customers looking for information about your company.
This article looks at the pitfalls of website design patterns and how companies can use them successfully to aid website design, helping to ensure an online proposition that's as effective as possible.
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