Playing With the Rainbow: International Colour Implications Support
Last week we looked at Real World Music and how they used colour to link their business subsidiaries together throughout their web site. This week we’ll examine colour perception. Perception, in this case, is how we see colour, how we respond to that colour, and why some colours are better for some contexts than others. We learn which feelings are evoked by which colours, how those translate internationally, and by examining the international McDonald's web sites, the Gay Pride Rainbow Flag and Homeland Security Advisory System, we see how different colour schemes work.
Linda Goin
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.