One Business, Several Branches: Repetition for Unity Support
There are times when a client might own several subsidiaries or branches within a main company, and each branch may have its own “personality.” How do you design a site a site like this? What design elements do you change, and which elements should stay the same? In today's article, Linda deconstructs a site - Peter Gabriel's record company, Real World - to illustrate how the designers maintained unity throughout a site with a repetition of colour, layout, and images. The designers assigned each subdivision of this site a colour, and these colours are introduced on the homepage links.
Linda Goin
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.