Basic Site Marketing and Search Engine Optimisation

In this tutorial, Matt Machell shares some of the techniques he uses to help market your newly created site, and how to optimise your pages to appear high in search engine results. Using a checklist of do's and don'ts, and an extensive list of links to further information, this turorial shows you the professional tips and tricks that will ensure your client's site does battle with the competition for the reader's time and bookmarks.

$2.89
- OR -

Overview

Table of Content:

  • Optimization
    • Checking your rank
  • Basic Steps - validation enhances ranking, frames reduce ranking
  • Boosting Your Ranking
  • Keywords
    • Titles
    • Examples
    • Metadata
  • Links from other Pages
  • Things to Avoid
    • Avoid meaningless URLs
    • Avoid hiding content behind login screens
    • Avoid cheating.
    • Avoid JavaScript.
  • Non-HTML files
  • Further Reading
  • Content Exchange
  • Press Releases
  • Forums and Mailing Lists
  • Newsletters
  • Use your logs
  • Keep plugging

Matt Machell

Matt MachellA man of many talents, Matt has been a web designer, technical editor, and jewellery picker. He is currently on contract for the Birmingham City University, producing pages for research centres.

He has tech-edited a dozen books on web design and development for glasshaus, Apress and Sitepoint.

He likes music with loud guitars and games with obscure rules.

His website can be found at: http://www.eclecticdreams.com

He lives in Birmingham with his girlfriend, Frances, and a horde of spider plants.

See All Postings From Matt Machell >>

Reviews

Be the first to write a review

You must me logged in to write a review.