Chrome to block Flash for Analytics

Google has announced its Chrome browser will begin blocking Adobe Flash Player next month, citing the lag in browsing experience as the reason. "Today, more than 90 percent of Flash on the web loads behind the scenes to support things like page analytics. This kind of Flash slows you down," Google said in a blog post. The "de-emphasising" of Flash will begin with the September Chrome 53 release and in December, Google expects Chrome 55 will default to HTML5.

"Flash helped make the web a rich, dynamic experience, and shaped the modern set of web standards," Google said. "We continue to work closely with Adobe to ensure that your web experience is as fast and secure as possible and to help the web transition to HTML5."

If a user is viewing a site which only supports Flash, they will be prompted to enable Flash upon first visit, similar to the way Chrome 42 implemented a click-to-play method for Flash video content last September.