In March 2014, the Baymard Institute, a web research company based in the UK, reported that 67.91% of online shopping carts are abandoned. An abandonment means that a customer has visited a website, browsed around, added one or more products to their cart and then left without completing their purchase. A month later in April 2014, Econsultancy stated that global retailers are losing $3 trillion (USD) in sales every year from abandoned carts.
Clearly, reducing the number of abandoned carts would lead to higher store revenue — the goal of every online retailer. The question then becomes how can we, as designers and developers, help convert these “warm leads” into paying customers for our clients?
Lubov has been with DMXzone for 8 years now, contributing to the Content and Sales departments. She is bringing high quality content in the form of daily blog updates, reviews, tutorials, news, newsletters,update emails and extensions' manuals. If you have a product that needs publicity or any other questions about the entire DMXzone community, she is the one you can contact.
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