Twitter Will Reportedly Roll Out 'Buy' Button

Twitter is going to incorporate a way for users to easily buy things directly from its network later this year, according to a report Friday from Recode. The social network is partnering with Stripe, a payments services company, to integrate a "buy" button into tweets, unnamed sources told Recode. It is expected that the button will let users enter in payment and shipping information without leaving Twitter, allowing businesses to sell their products directly from tweets with Stripe powering the transaction.

Twitter and Stripe did not respond to requests for comment. The direct move into e-commerce would solidify earlier reports of a "buy" button. The button was spotted in a tweet from social e-commerce site Fancy's Twitter account in June. It's not surprising Twitter wants to get into e-commerce. Acting as a marketplace can give the company a solid revenue stream if it can leverage the attention of its loyal users.