In this article, we’ll walk through all of the vital steps when planning a highly converting mobile e-commerce website. The most important questions you need to ask are:
- Who are we building this mobile website for?
- How will we measure conversion success?
- What design factors affect mobile e-commerce conversion rates?
- What is the ideal product page?
The mobile customer is someone we are constantly learning about as mobile adoption becomes more widespread and filters into everyday life. To plan a mobile e-commerce store, we need to put ourselves in the mindset of the mobile customer and understand their intentions and mood.
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