Google Ordered To Amend Its Unified Privacy Policy In Europe By September

Google’s unified privacy policy continues to draw the attention and ire of data protection watchdogs in Europe. In the latest development, the U.K.’s ICO has confirmed it has written to Mountain View to confirm the privacy policy raises serious questions about Google’s compliance with the UK Data Protection Act (h/t to TNW for spotting). Specifically, the ICO said it is unhappy about the level of information Google is providing users about how their data is being used.

The watchdog confirmed to TechCrunch its three main areas of concern — namely that Google needs to provide more information about how it processes users’ personal data; that Google needs to inform users specifically what their personal data is being used for so they fully understand the implications of using Google’s services; and that it must inform users when their personal data is being retained in a way they might not expect.