Google Unveils Redesigned Play Store

Remember that hefty leak from a few weeks back that pointed to a dramatic redesign for Google’s Play Store Android app? Well, in case you were still unconvinced, Google has confirmed that just such a facelift has been in the works, and that the new 4.0 version of the Play Store app will start rolling out to devices running Android 2.2 and newer some time today.

It would seem that Google’s big goal with this new redesign was to bring the Play Store in line with other prominent Android features — ever since its last major facelift, the Google Play Android app has been swathed in blacks and greys, with color highlights corresponding to different content types breaking up the visual monotony. At the time the shift in design made sense — Honeycomb and Ice Cream Sandwich featured a colder, darker aesthetic than previous versions of Android and also relied on light blue UI flourishes. Services like Google Now and apps like Google Search have gone in a drastically divergent direction these past few months though, and the now the Play Store doesn’t look like the odd one out.