Adobe: Cloud Gives 'Best Value' for Users

Getting to easily store and share content online as well as immediate access to new updates are benefits of using cloud-based software that should be at a subscription price which "well and truly" supports this real value. That's how Adobe Systems hopes to convince more customers to use the cloud version of its creative media and digital marketing software, according to Craig Tegel, regional president of Adobe Japan and Asia-Pacific.

Since 2011, Adobe has been increasingly shifting the focus on cloud for its software, away from the traditional boxed version and perpetual licensing to renewable online subscriptions.

Adobe's cloud strategy comprises media creation and digital marketing software tools, packaged as Creative Cloud and Marketing Cloud respectively, and offered on a software-as-a-service (SaaS) basis via monthly or yearly subscriptions.