Designing with users in mind is a tricky thing. Not only does it require of us a sound understanding of who our users are, but the actual act of translating what we know about them into a well-designed product is not always an obvious or easy path.
Currently, the user experience tools tend to focus on “who” users are. Stephanie Troeth believes this is a hangover from how we traditionally approached marketing and market research. A couple of years ago, she stumbled across a somewhat different method, which has proven useful in a few of her own projects. It has been particularly handy for building value propositions and for clarifying assumptions we make about our users’ behaviours. Most of all, she likes how it helps with prioritizing product design decisions.
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