59% Of All Android Tablet Usage Comes From The U.S.
Amazon’s Kindle Fire Leads The Pack
Android tablets have nearly caught up to iPad devices as the world’s most popular tablet platform, and some project that they may even overtake iPads later this year. According to new research from app analytics company Localytics, the U.S., and specifically Amazon, should take the most credit for that trend: some 59% of all Android tablet usage came from the U.S., with over half of that attributed to Kinde Fire and Fire HD tablets, working out to a 33% share.
The U.S. is Amazon’s first and main market for the Kindle Fire, with Amazon only rolling out the tablets to other markets towards the end of 2012, around a year after launching in the U.S. Some 89% of Amazon’s tablets “live in America, with most of the rest in Great Britain." Localytics notes that if Amazon manages to work out its international distribution, then “their U.S. success suggests they could quickly dominate the Android tablet market worldwide.” Indeed, Amazon has stolen a march on traditional competitors like Barnes & Noble, whose Android-based Nook has only 10% of the market in the U.S., and even less than Amazon outside of there.
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