If you're not currently preparing your website to make the most out of mobile search, then you're missing a trick – and your users aren't getting the best possible experience. But don't worry, there are a number of steps you can begin taking right now in order to rectify the situation – beginning with analysis, moving on to site design and optimization and finally making sure you're keeping track of the ongoing situation.
The initial mobile SEO analysis
In order to have the necessary information to develop and optimize your mobile site according to your specific characteristics, it is important to first identify the type of activity of your present site and mobile audience, by analyzing the following:
- The current behaviour of your mobile audience
- The present behaviour of your mobile site
- Your online business characteristics
The current behaviour of your mobile audience
The first thing to do is to find out how mobile users are behaving on your site and how they're searching on Google. What is the present volume and trend of mobile traffic in your site? Does your site already have enough visits to compensate the development of a mobile version? Which keywords are used to search for your site, and which pages are attracting organic mobile traffic?
Comments
Be the first to write a comment
You must me logged in to write a comment.