Visa Officially Launches its Digital Wallet V.me

Visa has finally brought its digital wallet V.me out of beta. The company announced its move yesterday, saying that the official V.me launch accompanies deals Visa has signed with over 50 financial institutions that will support the platform. The financial institutions, including America First Credit Union, Capitol Federal Savings Bank, and others, combine to service over 55 million people, according to Visa. Visa has also signed up a host of online merchants, including 1-800-Flowers and Beach Camera, to support V.me.

Like other services, Visa's digital-wallet offering lets customers pay for products without pulling plastic out of their wallet. However, unlike quasi-competitors such as Google Wallet, V.me is designed solely for the Web. So, rather than input a credit card into a payment system on a site, V.me lets customers pay directly through its service by clicking that option on the merchant's checkout page. The service, which requires users to input credit cards and debit cards at sign-up, works across smartphones, tablets, and PCs.