Google Wallet Expands To Mobile Web

Google announced mobile support for its Google Wallet checkout service, which expanded to include micropayments for web content earlier this month. At that time, Google said it would allow online shoppers to purchase premium digital content, ideally priced under $1.00, which also included a 30-minute money-back refund. Google is expanding its service yet again to an area that makes even more sense: mobile shopping.

With this update, Google Wallet now supports mobile e-commerce websites which have adopted Google Wallet as a checkout option. Indeed, this is an area that’s still a major pain point for many online retailers. All too often, checkout functionality on mobile isn’t optimized for the small screen, or sometimes, the pages themselves are mobile-friendly in terms of their design, but the checkout process still steps users through so many form fields that the process becomes time-consuming and cumbersome for small keyboards and touchscreens.