Adobe Launches Marketing Cloud

Adobe Marketing Cloud is a service that includes everything digital marketers need to get ahead. Adobe Marketing Cloud gives you a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns. So you can get from data to insights to action, faster and smarter than ever.

The Adobe Mar-ket-ing Cloud now includes five core solu-tions:

• Adobe Social: assists mar-keters in mea-sur-ing and man-ag-ing social mar-ket-ing across owned, earned and paid media – ensur-ing the impact of social is attrib-uted cor-rectly for max-i-mum impact.
• Adobe Ana-lyt-ics: enables data-driven, multi-channel mar-ket-ing by com-bin-ing the power of action-able ana-lyt-ics and audi-ence seg-men-ta-tion with the dis-trib-uted value of report-ing and shar-ing of key busi-ness analysis.
• Adobe Tar-get: empow-ers highly per-son-al-ized expe-ri-ences through-out a visitor’s dig-i-tal expe-ri-ence via dynamic test-ing; cre-at-ing bet-ter brand expe-ri-ences and dri-ving higher con-ver-sion rates.
• Adobe Expe-ri-ence Man-ager: enables dig-i-tal mar-keters to cre-ate, man-age, and opti-mize multi-channel cus-tomer expe-ri-ences that build brand and drive demand.
• Adobe Media Opti-mizer: pow-ers data-optimized adver-tis-ing through best-in-class port-fo-lio and rules-based ad man-age-ment, intel-li-gent cam-paign fore-cast-ing, and tar-geted ad deliv-ery solutions.