Graffiti Artists Wanted for Windows 8 Digital Ads
Microsoft will be talking up the ad potential of Windows 8
It's Advertising Week 2012 in New York the week of October 1. Given the countdown is on to the Windows 8 launch on October 25, it's not too surprising the Softies will be attending this event in force and talking up Windows 8 as an advertiser's dream. Microsoft has been strategically placing graffiti-inspired Surface tablet ads on walls in various cities around the U.S. for the past few weeks. It looks like Microsoft plans to carry over the graffiti theme to the digital advertising side with Windows 8, as well, according to the Microsoft Advertising page for Advertising week.
With the advent of Windows 8, Microsoft introduces a new advertising canvas. They are kicking the old way of digital advertising to the curb with something fresh, modern, and revolutionary. And they are looking for digital graffiti artists. The Softies are also promising attendees of its Advertising Week activities a sneak preview of the 'never been done before' engagement opportunities for brands to connect with consumers through Windows 8. Microsoft made the Microsoft Advertising software development kit (SDK) for Windows 8 generally available earlier this week. This is what will allow advertisers to take advantage of Windows 8 Ads in Apps.
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