Microsoft's Bing Team Turns to Apps
Microsoft's Online services division is working on app-development shop, too
Microsoft's Online Services Division (OSD) is the home of the Bing search platform, MSN and Microsoft advertising. But it's also where a couple of hundred developers are working full-time on writing apps for Windows 8 tablets, Windows Phones and the Xbox gaming console. This team - known as AppEx (Application Experiences) - is the one that built the news, travel, finance, weather, sports and maps applications that have shipped as part of the Windows 8 test builds. They're using primarily (but not exclusively) HTML5 and JavaScipt to build showcase apps that may (but don't have to) include Bing and MSN data and elements.
Sohn said that as they were building a search device, along the way they had created a key data/cloud asset for the company. One of the first ways the company tapped into that asset was with Windows Phone. The Windows Phone Bing team developed Local Scout on top of Bing, and the Bing team, a version of Bing Maps for the phone. With both the phone and Windows 8, customers could benefit from experiences powered by the cloud in the back and content they built things like MSN on the front end.
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