Adobe’s Project Primetime to Cover The Olympics

Adobe announced that the British Broadcasting Corporation (BBC) is one of its first broadcast partners to use key components of Adobe’s Project “Primetime” to deliver live video streams and video-on-demand (VOD) content of the London Games across the Web and all major device types. Primetime Simulcast will allow the BBC’s coverage of the Olympics and major sports events to be simultaneously streamed on desktops, smartphones, tablets, and Internet-connected TVs to viewers across the U.K. With Primetime Highlights, video-on-demand (VOD) coverage of key sporting moments are quickly created as they happen and immediately published to desktops and connected devices.

Adobe’s Project Primetime is the industry’s first fully integrated video technology platform to deliver seamless viewing experiences for TV content via apps and browsers across all major platforms including Android and iOS. “We are thrilled to see Project Primetime come to life at one of the most important sport events that brings the world together,” said David Wadhwani, senior vice president, Digital Media Business, Adobe. “The BBC continues to push the boundaries when it comes to new technologies. With Primetime’s ability to reach almost every device including PCs, laptops, Android and iOS tablets and smartphones as well as connected TVs Adobe will help bring BBC’s coverage of the Olympics to the broadest possible audience.”