Good Web designers know what many others might not realize: that creating a truly beautiful website requires care, time and craft. And similar to how a craftsperson molds their creation by combining raw materials, skill and unwavering focus on the vision, a beautiful design is planned and executed with exceptional focus on what is to be achieved by the website. It is important, however, not to confuse a beautifully crafted website with one that simply brushes over the content with attractive visuals.
Make no mistake: these methods do take extra time, and they often result in improvements that the untrained eye might not consciously register. But the payoff is a better overall experience for the user. Whenever possible, avoid cobbling together work from old designs. Every website should be treated as unique, regardless of its type. The very best websites are designed to fulfill a defined purpose. Building your design from the ground up fosters clarity, focus and commitment to the design.
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