Microsoft Hopes Windows Phone Summit can Shrink the App Gap
Microsoft is using cold, hard cash to lure developers
Windows Phone OS may not have the market share or the apps, but one thing Jessica Dolcour will say is that Microsoft is finally going after developers with more vigor. This time it's to the tune of a developer summit on June 21 and 22. Microsoft is serious about closing the gap separating its Windows Phone application Marketplace from Android's Google Play and iPhone's App Store. The San Francisco location couldn't be a better spot to tap into Silicon Valley's software-development mojo.
It isn't that the Redmond giant hasn't tended its app garden, which it had to restart from scratch after plowing under its previous Windows Mobile platform. In fact, Microsoft has been actively seeking top app shops and independent coders before ever announcing its first Windows phone. More recently, Microsoft even began paying app authors for their Windows Phone attention, a tactic that seems to have turned at least a few developer's heads.
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