Google Demotes Chrome in Search Results over Pay-for-post Promo
Google punishes Chrome in its search results in response to a post campaign
Searches for the keyword "browser" no longer bring up the Google Chrome home page after Google applied a penalty against the page and demoted it in the search results for a period of at least 60 days. The company also banned the Google Chrome download page over paid links. The reason for those actions was Google’s own sponsored post campaign on blog sites that seemed to encourage low-quality content.
Now, there is no Chrome ad at the top of the results or link to the Chrome page anywhere on the first page of results on Google. It's ranked in position 50, according to Danny Sullivan of SearchEngineLand, which first reported this news.
The demotion is a response to a campaign in which bloggers were found posting low-quality content related to Google Chrome in an effort to promote a Google video about King Arthur Flour. At least one of the posts had a hyperlink to the Chrome download page, which can help a site rise in Google search results through Google's PageRank algorithm. But paying people to include such links violates Google's guidelines.
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