Twitter Strikes Two Media Partnerships

Twitter announced partnerships with Mass Relevance and Crimson Hexagon in an effort to expand its TV presence. The two companies help TV outlets reach their auditory through the more than 250 million tweets made each day as they try to find the most relevant comments to their programing.

Twitter says these partnerships aren't a revenue source, but instead are a way to increase Twitter's presence on television as it tries to expand its user base. It's hard not to roll one's eyes at this sort of a statement since Twitter has been searching hard for ways to generate money from its millions of users.