Google Paying $100 Million For YouTube Content
Google is taking aim at the cable industry
YouTube hopes to roll out the new channels next year, according to the report, which cited unidentified people familiar with the matter. The Web giant is near deals or has already reached agreements with skateboarder Tony Hawk and media companies Warner Bros. and News Corp.'s ShineReveille, the company that produces "The Office" and "Ugly Betty." Other expected partners include FremantleMedia, BermanBraun, IAC's Electus, Everyday Health, Iconic Entertainment, Anthony Zuiker, and DECA. The company will reportedly recoup the advances by selling advertising to run with the content and eventually share that advertising revenue with the content partners.
A YouTube representative said the company doesn't comment on rumor or speculation but he doesn't deny that they are always looking for new creators that will bring to the site new, original content.The more engaging, high quality content they bring to the site, the more content there is for YouTube users to enjoy, stated the representative.
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