Opera Scores Huge Mobile Win in China with Oupeng Browser
With a population over one billion, gaining a strong position in the Chinese market
Opera’s brand might not be as well-known as Google Chrome or Firefox, but that’s never stopped the Norwegian browser maker from doggedly pursuing the leaders of the pack. And there are two areas where Opera has firmly established itself as a force to be reckoned with: featurephones and consumer electronics.
Opera Scores Huge Mobile Win in China with Oupeng Browser
It’s the only browser you’ll find on nearly 90 million Nintendo Wii consoles and almost 200 million Nintendo DS handhelds, and it comes pre-installed on many low-end handsets; the kinds of phones that still dominate the majority of mobile markets around the globe. The company also scored a dashboard browsing integration deal with Ford earlier this year, and it has partnered up with various European and Asian ISPs in the past.
The fruits of what might be Opera’s biggest deal ever have surfaced. nHorizon, a joint venture between Opera and Chinese communications giant Telling Telecom, has released the Opera-based Oupeng browser. Oupeng has been highly customized for Chinese users, offering built-in social networking powered by Weibo, one of the nation’s most popular sites. It offers many of the trademark features that make Opera Mini so popular — including a customizable Speed Dial page, Opera Turbo compression for up to a 90% reduction in data, smart zooming, and rich standards support for technologies like HTML5 and CSS3.
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