Facebook Aiming To Trademark 'Face'

Several blogs noticed a report about Facebook who's busy on trademarking the word "face". Facebook now has six months to show that it uses the trademark, or it can file for an extension for up to 36 months. Once that's done, the trademark can be approved or rejected.

Round One was in 2005

Facebook sought to trademark the word in December 2005. Since then, no one has filed an opposition to the proposed trademark, Lynch said. Aaron Greenspan, a former Harvard student who owns a mobile payment system called FaceCash, asked for more time to oppose the application, but never filed any objection within the extended time period.

Next Mission: The Other Half

Facebook, which is based in Palo Alto, Calif., is also trying to rein in use of the other half of its name. In August, it filed a trademark infringement lawsuit against Teachbook.com, an online community for teachers.