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Timing Your Publicity, Tuning Your PR
Tune and time your PR to get the maximum results for your efforts
How adept are you at your own public relations? In this article, Linda shows how you can tune and time your PR to get the maximum results for your efforts.
Conclusion
If you're a designer, you're probably clued in on how your Web site and/or blog can be used to gather marketing statistics. With global reach, that Web site and/or blog and your social media networks can do things for you that no other newspaper or magazine could ever do. You should be building these networks early in the game, back in the nine-month era.
The point is to become public. When you become public, bad things can happen. You'll make mistakes (you'll learn to rectify them quickly), you'll make enemies (you'll be the adult), you'll see mistakes made, and sometimes the bestof them will be online like this story that the Louisville Courier-Journal did about me and my new job. Note that the name under the photo is "Debra Poth" instead of "Linda Goin."
Ah, well...such is the life of PR. Debra Poth, a shopowner who was in the original newspaper story, got some extra PR. That's the up side. Even if you buy ad space and create your own ad, there's no guarantee that the ad will end up in the right space and in the right direction...even if you own the newspaper.
Hopefully, you can provide people with great value in your products and services, and that value can be your best PR. Word of mouth and a few thousand business cards might be all you need to succeed. If not, then you'll learn how to speak, write and tactfully swim. Or, you'll hire someone to do those things for you.
Linda Goin
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.