Adobe Scene7 Platform Update

Yesterday, Adobe announced a major update to Adobe Scene7, the leading hosted cross media publishing platform, providing expanded offerings for optimizing rich mobile experiences and data-driven dynamic banners. In addition, the Adobe Scene7 platform now provides end-to-end video publishing capabilities for mobile devices and multiple screens, enabling non-technical users to deliver video to all customer touch points.

This update also integrates with Adobe Creative Suite 5, to streamline workflows and with Adobe SiteCatalyst and Adobe Test&Target, powered by Omniture, to automate website analytics and optimization. Lastly, the update includes a solution accelerator kit to simplify the development of web-to-print applications.

The Adobe Scene7 platform now supports mobile rich media viewers, enabling businesses to easily deliver rich content, including video to enhance the user experience for mobile devices and multiple screens.

This reduces the cost and complexity of delivering rich media to desktops, interactive displays and mobile devices by leveraging one single platform to create, store and deliver assets, instead of developing a unique experience tailored for each device. New capabilities include: 

• Dynamic image sizing: Serves optimized rich experiences across digital channels (Web, social, print, email and mobile) from a single set of images that can be automatically resized to any dimension, format or resolution, significantly reducing production time and costs.
  
  
• Full screen image zoom viewers for Adobe Flash Player compatible as well as devices that are not Flash Player compatible: Supports multi-touch and gesture-based interfaces, a wide array of mobile viewers for images, image sets, color swatch sets and multiple view sets in many different styles.
  
  
• End-to-end video publishing for multiple screens: Offers the ability to upload and custom encode videos into Flash Player compatible and non-compatible formats for optimal serving to mobile, desktop and interactive displays.
  
  
• Full-screen Flash Player compatible video: Enables the serving or streaming of video content with out-of-box viewers.