In this article, Brian Suda will you to the exciting world of eBooks, specifically the ePub format in regards to Apple’s new iBookstore, but much of the same information applies to other devices and online stores.
With all this hype surrounding the iPad, Kindle and other eReaders the world of electronic publishing is now more accessible than ever. With the new iOS 4.0, the iBooks application is available for the iPhone and iPod touch, further increasing the reach of your eBooks.
Digitimes is estimating sales of eReaders in 2010 to be greater than 11 million units. To put that in some sort of perspective, there was an estimated 36 million netbooks sold in 2009. While these eReaders won’t be overtaking desktops or laptops any time soon, it does represent a very niche opening in the market.
The types of people who are buying eReaders are the types of people who like to read and more importantly, buy books. With 11 million+ customers it makes sense to directly target these potential customers with your content.
Comments
Be the first to write a comment
You must me logged in to write a comment.