Yahoo Buys Associated Content
Yahoo has acquired Associated Content
Yahoo has acquired Associated Content, one of a few companies that has been scrambling to fill the Web's appetite for cheap, fast, diverse media content.
A price tag was not formally named, but reports place it at either $90 million or slightly over $100 million.
This puts Yahoo, inching away from its roots as a search company into the same game as "content mill" Demand Media, as well as AOL and its Seed.com division--but AOL CEO Tim Armstrong will be getting a boost here, as he had been an investor in Associated Content.
The 6-year-old company boasts 380,000 contributors in its media network, which has syndication deals with companies like USA Today and Thomson Reuters. Yahoo will likely keep those deals in place, as well as work to expand Associated Content beyond its current U.S.-only market.
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