Tweets Come to Yahoo Search Results
The Twitter partnership will "transform Yahoo! into a highly customizable social experience that lets people bring together and unify their activity from their many social experiences across the Web."
Yahoo has begun to integrate Twitter posts into its search results, following in the footsteps of Google and Microsoft. The company began rolling out the first of a handful of Twitter-integrated features Wednesday, with most of the other offerings coming later this year. Eventually, Yahoo users will not only be able to see tweets in search results, they'll also see them on other Yahoo properties for specific topics and be able to use Yahoo portals to send tweets as well.
Yahoo says that the Twitter partnership will "transform Yahoo! into a highly customizable social experience that lets people bring together and unify their activity from their many social experiences across the Web." The entire public stream from Twitter will be accessible through Yahoo, with Yahoo filtering it to show the most relevant results through search, Sports, Finance, Entertainment, and other areas of the site. Though the announcement doesn't specifically mention it, the Associated Press says Yahoo is paying Twitter for access to the data, just like Microsoft and Google.
Comments
Be the first to write a comment
You must me logged in to write a comment.