Microsoft actively urges IE 6 users to upgrade
It's this latter population Microsoft is targeting with a campaign that runs through June 2010 that touts its own IE 8 as a better alternative.
After launching IE 8 in March, Micosoft has concurred with critics that IE 6 is outdated. Many people have dropped the older browser, but the remaining users are often the tough cases-those who don't have a choice because of corporate computing policy or who aren't tech-savvy enough to realize there's a reason to move on.
It's this latter population Microsoft is targeting with a campaign that runs through June 2010 that touts its own IE 8 as a better alternative. The campaign's first visible elements are a video aimed at online holiday shoppers and a Web slice to promote daily deals at eBay. Web slices are basically live bookmarks that can show miniature Web pages in the browser.
"What we're doing with the outreach is help users understand how to protect themselves against social engineering threats that exist and to help people understand how Internet Explorer 8 puts people in control of their own privacy online," said Ryan Servatius, senior product manager for Internet Explorer. Security was one of the big problems with IE 6, and Microsoft now boasts that security features in IE 8 block 2 million malware sites a day.
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