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Redefining Yourself Means That You're Growing...into what?
Learn more about your progress in self-branding
Linda began a new project this past week in efforts to brand herself and her career as a writer. In this article, she journals her process in developing this persona across several social media venues. Learn more about your progress in self-branding as Linda shares her problems and how she resolved them
Conclusion
Last week, I offered a nine-point plan for marketing a business that included the following items:
- Blogs: A blog,
which show entries in chronological order (for the most part), is the
foundation for your marketing.
- RSS: Really Simple Syndication provides a way for you to feed your blog entries, microblogs and other content into a feed that others can use to stay updated with your information.
- MicroBlogging: This is another word for updating your followers through a tool like Twitter.
- Social Bookmarking: Share what is important to you with others through sites such as Digg and StumbleUpon.
- Social Networking: Use these sites (or create one) to connect with other designers and developers. You can find co-workers, jobs and friendships and followers through sites created specifically for Web workers.
- PhotoSharing: This is one topic I have not covered yet. Use this tool to share photos of events you attend, your work and more.
- Podcasts: Another topic I have not covered yet. This tool can help you to connect with followers through digital audio, distributed via the Internet for playback on a user's computer or portable media device like an iPod or other mp3 player.
- Video Sharing: Use this tool to share your knowledge (How-To videos), to let others know what you're doing, to create an archive of events, and to share your work. YouTube is the most well-known venue for this activity, but other venues exist for those designers who count video as a talent in a design portfolio.
- Wikis: Use this venue to share your knowledge and to build a following through links. Wikis also are a great resource to build community and to communicate with peers or potential clients.
This week, I managed to work at converging some of my online personalities into one entity at a blog, through RSS, through Twitter (microblogging) and in social bookmarking at Stumbleupon. I already conduct some social networking on a personal basis with friends, but I need to branch out to conduct the same activity with peers in my career niche (writing, as well as peers in various topics that I write about – graphic design, deathcare, personal finance, etc.). While I cannot yet find one defining social network for the type of work I conduct for a living, I intend to be diligent in an effort to overcome that issue and I will report on the results of that effort later.
In the next article, I'll spend a bit more time on photosharing as it pertains to your business as a designer, as a business person and as it pertains to your brand.
Linda Goin
Linda Goin carries an A.A. in graphic design, a B.F.A. in visual communications with a minor in business and marketing and an M.A. in American History with a minor in the Reformation. While the latter degree doesn't seem to fit with the first two educational experiences, Linda used her 25-year design expertise on archaeological digs and in the study of material culture. Now she uses her education and experiences in social media experiments.
Accolades for her work include fifteen first-place Colorado Press Association awards, numerous fine art and graphic design awards, and interviews about content development with The Wall St. Journal, Chicago Tribune, Psychology Today, and L.A. Times.